Splitcheck
A bill-splitting tool I built and use, now used across the Columbia Business School community to settle dinners and trips fairly.
FOUNDER TURNED PRODUCT MANAGER, COLUMBIA MBA '26, KRAVIS SCHOLAR
Nine years building. Now bringing senior product craft to the room.
Juliana is a founder turned product manager with 9+ years taking products from zero to one. As Founder and Product Lead of Street Entrepreneurs, a nonprofit accelerator that raised $1.25M for 2,000 entrepreneurs across six countries, she led four spinoff products, including an investment platform behind a 2018 U.S. provisional patent application. She co-led BEACON, a network of 3,000 women founders, and earned a Master's in Digital Product Management (Universitat de Barcelona, Summa Cum Laude) and an MBA at Columbia, where she is a Kravis Scholar and Consortium Fellow. Today she turns problems into written PRDs and shipped products.
9+
Years founding and operating
~2,000
Entrepreneurs served
45+
PRDs written
40+
Prototypes shipped with AI
Start here
Five projects, two minutes.
If you only have a moment, these show how I work, from research to a shipped product.
Street Collectiv
Venture-backed marketplace built during COVID-19 that lifted shop sales 25%.
Spotify Shoutouts
Columbia PM Lab capstone with Spotify: a creator tool for independent artists.
Talent Hive
Skill-exchange time bank tested in 128 beta sessions across DC, MD and VA.
Street Investors Exchange
Investment platform behind a 2018 U.S. provisional patent application, with a beta and A/B tests I led.
Recommendations
What people say.
“My business has turned around! My sales have gone up and my business is heading in the right direction!”
Dr. Floryn Ajuzie
Small business owner, Street Entrepreneurs client
“Juliana's ability to juggle multiple projects is unlike any I've seen before and makes a dramatic difference in the productivity of our team.”
Jezen Burton
OTC Product Lead at Damex.io, reported to Juliana
“Chief among them are her trustworthiness and ability to communicate complex ideas succinctly in a manner that anyone can understand.”
Cesar Camacho
Senior Event Technology Manager, PBS
“When I asked her to research, evaluate and brainstorm on the market position of Manchester Trade, she came up with some insightful findings. After her findings, she worked with other colleagues to craft a new strategy for the firm.”
Paa-Kwesi Heto, PhD
Managed Juliana directly
Formal training. Real products.
School projects.
Liveconsumer
Spotify Shoutouts
Columbia PM Lab capstone · With Spotify
A creator tool built with Spotify letting independent artists record personalized shoutouts for fans.
Livemarketplace
Work Nooks
Barcelona MA capstone · Summa Cum Laude
A marketplace turning quiet neighborhood spaces into bookable work nooks.
CompletedStrategy
Kiya Tomlin Resort Partnership Strategy
Columbia brand partnership
A go-to-market strategy placing a sustainable resort-wear label into luxury wellness resorts.
Liveconsumer
CBS Job Aggregator
Columbia Business School vibe coding class project
Built for my Columbia Business School vibe coding class: one board for every non-traditional MBA job, posted by clubs, students and Career Management, with a personal pipeline to track each role.
Startups.
Livecommerce
Street Collectiv
Founder and CEO · Visible Hands VC · 2020 to present
Moved brick-and-mortar businesses online during COVID-19. I ran UX research, built Figma prototypes, and wrote the PRD. Lifted sales 25%.
Livemarketplace
Talent Hive (V1 and V2)
Founder and CEO · 2017 to 2018
Digitized the accelerator's skill exchange into a time-bank web app with our CTO. 128 beta tests over 2.5 months across DC, MD, and VA, turned into a V2 roadmap.
Livemarketplace
DealFlow
A dealflow OS to find and buy small companies.
Street Investors Exchange
Fund-of-funds platform, U.S. provisional patent application (2018)
A fund-of-funds platform that tracked investor performance and gamified investor education. I led the beta, PRDs, and A/B tests.
Six launches. Newest first.
Spotify Shoutouts (2026): a creator tool built with Spotify as my Columbia PM Lab capstone, letting independent artists record short personalized shoutouts for fans.
Gruns Digital Twins (2026): a Columbia marketing case competition concept that builds digital twins of customers to personalize supplement routines and predict reorders.
WorkNook (2023): a neighborhood coworking marketplace, my Summa Cum Laude MA capstone at Universitat de Barcelona, with a 55 slide investor deck.
Street Collectiv (2020): a values based e-commerce marketplace built and launched during COVID that drove a 25 percent sales increase for participating shops, backed by Visible Hands VC.
Street Pitch (2019): the first live equity crowdfunding event of its kind, scaled from a 500 person in-person event to roughly 1 million viewers through simulcast.
Street Investors Exchange (2018): an investment platform behind a 2018 U.S. provisional patent application that gamified investing and gave emerging investors micro funds to back local startups.
Five ventures. One provisional patent. $1.25M scaled, 2,000 entrepreneurs served, one DC law passed.
Street Entrepreneurs Accelerator
Founder and Product Lead · 2015 to 2024
A social impact accelerator building equitable communities through access to knowledge, connections, and capital. Grew 60x in four years, with 16 cohorts of 125+ entrepreneurs, 400+ mentors, and 200+ workshops. Raised 1M dollars plus in seed and scaled to 1.25M dollars across six countries.
BEACON DC Women Founders Initiative
Co-President · 2020 to 2024
Co-led a community of 3,000 women founders. Helped win unanimous DC Council passage of the Street Vendor Advancement Amendment Act (2023).
The latest work
Newest builds.
Liveconsumer
Tandem (Pomodoro Pals)
A shared Pomodoro room for two cofounders: one timer, one rhythm, and a focus block only starts when you both press start.
Liveai
Wanderline (Map Tour Audio)
Name any neighborhood and an AI guide plans a walking tour, writes each stop, and narrates it automatically as you arrive.
Liveai
Question Architect (Question Craft)
Build a precise AI prompt by walking through ten structural elements, then copy it into any AI tool.
Liveconsumer
Recipe Health
Forty heart-healthy, iron-rich recipes for two, shopping list first, then one recipe at a time, bilingual English and Spanish.
Liveconsumer
Emotional Compass (Atlas of the Heart)
Helps you name and navigate your emotions, an atlas of 88 feelings, with a guided emotion sorter and weekly reflection summaries.
Liveconsumer
Lab Insights (LabLens)
Reads a photo or PDF of your lab work, flags out-of-range values in plain language, and suggests foods and questions for your next appointment.
Apps and concepts
Apps. Written, built, shipped.
Liveconsumer
Quiet Gate
A friction layer that replaces a distracting app and restricts the feed and Reels while keeping messaging and posting open.
Liveconsumer
Luna Health
A cycle and fertility companion with phase-aware nutrients.
Liveconsumer
Ritual
A 20-day reset that teaches you to meditate on your own.
Liveai
Cozy Diary
AI journaling that helps you name and navigate emotions.
Liveconsumer
Path
Track key life areas and reflect on each, noticing what needs attention.
Liveconsumer
Lull
A focused sleep app for a calm, distraction-free wind-down.
Liveconsumer
Care Circle
Consent-based check-ins triggered by warning signs for loneliness and depression.
Liveconsumer
15 Minutes to Love
A compatibility-first dating app that replaces endless swiping with one real fifteen-minute conversation.
Liveconsumer
Vibe Check
A dating protocol with no small talk: an AI interview writes your profile, and every match is one 15-minute video call.
Liveconsumer
Kindred Spirits
A dating app that matches people on how they actually behave, not what they claim in a bio.
Liveai
Quill
Follow-up drafting in three voices.
Livecommerce
Swim Body
Made-to-order swimwear.
Livecommerce
Atelier
Custom suiting with a color harmony assistant.
Livecommerce
Folio
Leather goods made in small batches.
In useconsumer
Splitcheck
Splits a shared bill by what each person actually ordered, then hands off to a payment app. Built by me and used by members of the Columbia Business School community.
Livemarketplace
Deal Scout
Standby flight deals.
Livecommerce
Street Collectiv V2
The second build of the neighborhood values marketplace.
Liveconsumer
Job Habit
A habit tracker that turns an overwhelming job search into three timed daily sessions, so seekers stay consistent through a long search.
Liveconsumer
Cover Letter Crafter
An AI tool that turns a job posting and a resume into a tailored, ready-to-send cover letter in minutes.
Concepts in testing.
Conceptconsumer
Green Flag
A private dating counsel that reads a conversation and gives an honest read on intent and safety. Nothing stored.
Conceptconsumer
DevaCup Applicator
A painless menstrual-cup applicator that lowers the biggest barrier to switching to a reusable cup.
Conceptconsumer
Vela GPS Jewelry
Discreet safety jewelry with hidden GPS for sharing location and sending silent alerts.
Conceptconsumer
Social Dating
A social-listening dating concept that infers compatibility from how people engage and express themselves.
Conceptconsumer
The Monthly
V1 concept · V2 build
Period care, timed to your cycle. A subscription box that ships pads, monthly chocolates, and weekly self care right before your period arrives. Landing page and waitlist built.
Conceptconsumer
Pivot
A foot-pedal, touch-free toilet seat that lifts and lowers hands-free.
Conceptconsumer
Verda Closet
A dehumidifying closet that protects garments from moisture, mold, and odor.
More experiments.
Smaller builds where I test an idea fast.
Liveconsumer
Affirmations
A daily affirmation to start the day grounded.
Liveconsumer
Morning
A morning routine that turns the first hour into a repeatable ritual.
Liveconsumer
Skin Recipe Genie
Turns how your skin feels into personalized DIY skincare recipes from pantry ingredients.
Liveconsumer
Mood Food Match
Foods, adaptogens, and nutrients matched to how you feel or an illness you are navigating, in English and Spanish.
Liveconsumer
Peace and Pose
A yoga pose and an affirmation matched to your mood, with a Tai Chi mode.
Liveconsumer
Tai Chi
A Spanish-language companion that suggests three Tai Chi postures and an affirmation.
Liveconsumer
Yoga Finder
A daily-scanned tracker of free and intro-offer yoga classes on the Upper West Side, with notifications.
Liveconsumer
NYC Event Finder
All NYC events from Eventbrite, Time Out, Meetup and Partiful in one place, filtered by date, borough, category and price.
Liveconsumer
Wisdom Lens
Share what is on your mind and get five contrasting perspectives from Stoicism, Buddhism, Existentialism, Taoism and Aristotelian ethics. Not advice, a way to think.
Liveconsumer
Wisdom Circle
A second version of Wisdom Lens that answers with a circle of the world's wisdom traditions, from Stoic and Buddhist to Ubuntu and Indigenous.
Liveconsumer
Guardians of the Amazon
An interactive pitch deck for blockchain-backed tokens that sponsor real rainforest plots and fund conservation.
Experience
A decade of building and operating.
2020 to present
Street Collectiv
Founder and CEO
2015 to 2024
Street Entrepreneurs
Founder and Product Lead
Scaled 60x in 4 years across 6 countries; 2,000 entrepreneurs, 16 cohorts, 400+ mentors; 42% revenue and 38% job growth; won a $175K DC Innovation Accelerator Grant, the largest to an accelerator in DC history. Merged with Washington Area Community Investment Fund in 2025.
Street Pitch
Product Lead
Pioneered live equity crowdfunding with the first Facebook Simulcast at this scale: 500 in-person attendees, about 1M concurrent viewers, 100 pages broadcasting at once.
2020 to 2024
BEACON DC Women Founders
Co-President
Aligned the Bowser Administration, Google, and Georgetown Law on grant criteria that allocated $100K to 30 founders. Helped win unanimous DC Council passage of the Street Vendor Advancement Amendment Act (2023).
2021
Visible Hands VC
Fellow (selected from 900 applicants)
2019 to present
Hispanic Heritage Foundation
Advisor
2019
UVA Darden Exec Education
Lecturer
2017 to 2018
Talent Hive
Founder and CEO
2017
Howard University
Lecturer
2018 to 2020
Inclusive Innovation Incubator
Advisor
2018
Global Good Fund
Fellow (selected from 2,400 applicants)
2017 to 2019
Mindhatch
Innovation Strategist
2018 to 2019
Street Investors Exchange
Co-Founder and COO
2015 to 2017
World Bank Group
Strategy Consultant (promoted from Program Assistant within 6 months)
Ran the first World Bank and Uganda Agri-Hackathon guiding a $500M investment; secured $5M for about 10,000 farmers in Belize.
Skills / Expertise
Across product, people, and the business.
Product and Design
Product strategy, agile, UI/UX, Figma, Jira, Confluence, Miro
Technical
SQL, Python, data analysis, A/B testing, Salesforce CRM
AI and prototyping
Claude Cowork, Claude Code, ChatGPT, Lovable (40+ prototypes)
Research and design
Customer discovery, UX research, Figma prototyping
Business
Strategic planning, go-to-market, fundraising, stakeholder management, public speaking
Marketing
Facebook Ads, Google Ads, community building, content strategy, brand development
Languages
English, Spanish, Portuguese (fluent)
Recognition
Awards.
- 2021
Washington Business Journal Power 100
- 2021
Women Mean Business Award
- 2021
DC Inno Fire Awards
How I work
From framing the problem to shipping the thing.
Product
Framing, prioritization, metrics, roadmaps.
Marketing and GTM
Positioning, messaging, launch, the pitch.
Operations
A decade running a multi-country organization.
AI-native build
I direct AI to ship, from idea to live URL, solo.
Hi, I'm Juliana.
I founded Street Entrepreneurs in 2015 on the belief that the people closest to a problem hold the insights to solve it. That belief still shapes how I build.
Then I got the formal training: a Master's in Digital Product Management at Universitat de Barcelona, Summa Cum Laude, GPA 4.0, and an MBA at Columbia, where I am a Kravis Scholar and Consortium Fellow. Before that, a BA in Political Science from Florida Southern College, Summa Cum Laude and Commencement Speaker.
I do not want to only write the document. I want to ship the thing.